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| Android growth chart |
Although not in Silicon Valley where almost everyone uses iPhone, yet Android has 60 percent, market share in US.Android has over 80 percent of the mobile OS market share.Android has become the platform of choice in some localities.
THE APPLE ECO SYSTEM
In the apple ecosystem Apple users feel 100% safe as they make use of apples unmatched security, they get intoxicated by the Icloud feature which syncs all their daily activities. Apple phone comes with some built in messenger called iMessage, which has clever and seamless integration with iOS’s native SMS application, is an incredibly sticky feature of iOS.Over-the-top (OTT) messenger application have many advantages over SMS. Its synchronous feature that enables you to know that a message is delivered and to know when a user is typing is a great feature.
Research in Motion, now known as Blackberry, had exactly this in mind with its popular Blackberry smartphones Blackberry Messenger (BBM) was its selling point when it was introduced into the market. BBM wasn’t a strong enough draw to keep people on an inferior OS and third party developers created cross-platform messengers such as WhatsApp. Today, Blackberry OS has only a 0.2 percent market share.
On February 1 2016, WhatsApp announced its crossover 1 billion users. It is not unbelievable that OTT messaging applications like WhatsApp could replace SMS entirely. Therefore, the migration of SMS to the Rich Communication Services (RCS) standard can bring all of the advantages of messenger applications to texting.
While iMessag is the most important software in Apple ecosystem lock-in, there are many other software where Apple lock-in has an alternative. For example, Google Photos as an application across Android and iOS has reduced the lock-in of Photos, the existence of Spotify reduces the lock-in of iTunes, as well as Google Drive and Dropbox reduces the lock-in of iCloud.
REDUCTION IN FRAGMENTATION OF ANDROID
One of the biggest problems of Android is fragmentation, every hardware OEM can operate different versions of Android hence,it slows down the release of software updates. This fragmentation is very frustrating both for developers and for users. At the time of writing, I still cannot get Android Marshmallow on my Droid Turbo and a lot of others, despite Google’s release of the OS in October. In fact, as of April 2016, only 4.6 percent of Android phones globally had the latest Android Marshmallow OS installed.
Apple can push out a new OS to all of its devices as soon as it is ready, And users install it at their convinience. App developers often choose to release on iOS first because Android requires tweaking the code separately for different versions in the market
When a someone gets a new iPhone for the first time, he/she gets the identical interface to everyone else with a new iPhone. The story is not the same on an Android phone, where the default calendar, SMS, email, keyboard etc. could just as likely come from Samsung or Verizon, despite the fact that Google itself offers all of these products. Without the integration of the Google suite of products, the relative attractiveness of Android over iOS is eliminated.
fragmentation will be significantly reduced. Some OEMs, such as Motorola and HTC, are continually reducing the level of software customization on their models, making them closer and closer to the original Android.
Nexus suite of phones and tablets is another driving force for the reduction in fragmentation. While these phones are still manufactured by third-party OEMs, such as Motorola, LG, and Huawei, they are done in cooperation with Google and come with stock Android featuring only Google software. Nexus phones get Android software updates immediately because they are controlled by Google. Nexus also represents Google's opportunity to build a brand cache around its devices, making them more competitive with Apple at the high end of the market.